What it measures
When a buyer asks an AI assistant “who are the best options for X?”, the answer increasingly shapes the shortlist. An AI visibility diagnostic tells you whether your brand makes that shortlist — and why. Each diagnostic measures four things:
Presence — do you appear at all when buyers ask AI for recommendations in your category?
Competitive displacement — where are competitors surfaced instead of you?
Causal evidence — which sources, citations, and proof points are shaping those answers, and which gaps are holding you back?
Entity clarity — when AI systems are asked about you directly, do they describe the right company: the right category, buyer, and value?
Who it’s for
Find Your Signal is built for the marketing, brand, and growth leaders who own how a company is discovered — and for the agencies that advise them. If you are responsible for whether buyers find and trust your brand, and that journey now runs through AI, this is for you.
How it’s different
A diagnosis, not a dashboard. Monitoring tools track visibility over time. Find Your Signal tells you what the picture means and what to fix first — a clear answer, not another dashboard to interpret yourself.
Diagnosis before optimization. It is grounded in evidence about how AI search actually represents your brand, so you fix the right things — not bolt-on optimization tactics.
Across the engines buyers use. It covers ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, and Claude.
The layer that comes first. Some teams call this work Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO). Find Your Signal is the diagnostic that comes before any of it — measuring how AI represents your brand so optimization and content work start from evidence, not guesswork.
Why it’s called Find Your Signal
In a noisy market, your “signal” is whether your brand actually registers when buyers ask AI for help — and what’s distorting it. Find Your Signal locates that signal: where you show up, where you don’t, and why. The name describes the job: cut through the noise of AI answers and find where your brand really stands.
What you receive
A clear readout of where your brand appears, where it’s absent, and which competitors are being surfaced instead; a ranked set of priority fixes — pages, messages, and proof points; and execution briefs your team or agency can act on.